At Nigab, marketing and sales are two parts of the same engine – working together to build strong brands and create measurable results across all channels. By combining our market reach with a deep understanding of each brand’s unique potential, we ensure that every activity, from a digital campaign to an in-person sales activation, pulls in the same direction.
Our marketing department works across paid, earned and owned media, giving us full control over brand presence and messaging. In the digital sphere, we operate in social media, email marketing, online advertising and targeted collaborations with influencers. This is complemented by earned media such as PR, editorial features and influencer-generated content, as well as our owned channels where we control the brand experience end-to-end. The content we produce ranges from high-quality video and photography to articles, recipes and live events – all tailored to the specific brand story and audience.
Sales and marketing work in close coordination, aligning digital campaigns with the physical sales drives our on-trade team runs in the market. This ensures that momentum is built across both digital and physical touchpoints, creating stronger brand recognition and driving sell-through. While the teams use different operational tools, producers benefit from our monthly reporting, ensuring complete transparency and insight into performance.
A key part of our strength lies in our data-driven communication processes. We have established workflows that help us identify the right channels, the right message and the right timing for each activity. These frameworks are then adapted to address the specific challenges and opportunities of each brand we work with. This combination of proven processes and tailored execution gives our producers a highly effective and targeted presence in the Swedish market – one that is measurable, scalable and always focused on long-term growth.